Parle agro brand research and consumer

The move paid off: Frooti should also be made available in grape flavour as there is a great demand for this flavour, especially in the under 20 agegroup segment. Promoters choosing to not disclose the existence of a competing business run by immediate family members is a serious red flag.

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We offer our customers some assistance with making enduring enhancements to their execution and understand their most imperative objectives. Despite the expense, relatively smaller companies have not only launched innovative products but also carved out new niches for themselves with these, as well as forced multinationals to follow their example.

Even the formulation has been enhanced by increasing the food pulp so as to provide a more mouthful experience to the consumers. What he discovered was incisive: It was clearly the impetus to grab larger market share.

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This does not seem to apply to Manpasand which has abysmally low senior management compensation. How then did this company achieve such a large scale in such a short time.

Marico's debut attempt at a salty snack, Saffola Zest, for instance, had to be withdrawn within a year of its launch in In May, the world's biggest confectionary player, Perfetti Van Melle, with well known brands like Alpenliebe and Centre Fresh, moved into the salty snacks category in India - which it has not done anywhere else in the world - by launching Stop Not.

Parle Agro rebrands Frooti, allots Rs100 crore for marketing campaign

Now, the most striking fact is that Frooti is available in Orange, Strawberry and Pineapple flavours in selected cities in Maharashtra like Mumbai and Pune.

The entire communication was designed to ensure that Frooti maintained a right balance in retaining its large consumer base among kids, and at the same time tapped into different demographics with special emphasis on adults. Release of repellant not suffi cient to combat mosquitoes Solution: While Pepsi attached the Tropicana name to bring health and nutrition connotations to Slice, it has left consumers perplexed, she adds.

We are like that only Innovation, no doubt, costs money.

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As of 31st Marchthe company still had over 90 crs in cash to continue to invest in growth and expansion. Compensation ends up playing the most important part in hiring and retaining a good senior management team.

This move will help Parle to capture a major chunk of the huge unorganized sector which is more than Rs crore. A bleach that releases oxygen and restores glow Dabur's innovations include Oxylife Bleach - for which it is awaiting a patent - that claims to release oxygen into the skin.

The result was startling: The nutrient content of Frooti should be highlighted on the package so that the consumer can become more aware and perceive Frooti as a Health drink. We are extremely confident of achieving our brand and business objectives through this strategic move.

However, increasing prices of lemonade drinks and soda beverages is likely to hamper market growth in upcoming years. As such, it is unlikely that the company was unaware of the existence of Hansraj Agro Fresh.

Its flagship Frooti was given a bold makeover. PepsiCo, for its part, claims that it continues to lead the premium segment and modern trade channels.

According to the latest report published by Credence Research, Inc.

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The segment of years olds is the new impulse category we are targeting. Having decided on the brand ambassador, Parle Agro needed a catchy and creative promotional campaign, which could communicate its intended positioning and differentiate it from its competitors, all within a shoestring budget.

Introduction Parle Agro is an Indian private limited company founded in It was owned by the Chauhan family of Vile Parle, Mumbai. The Parle brand became well known in India following the success of products such as the Parle-G biscuits and Thums Up soft drink.

It owns the brands including Frooti, Appy, LMN, Hippo and Bailley. Parle Agro has been a pioneer; creating innovative products and iconic brands since Headquartered in Mumbai, Parle Agro is India’s largest beverage company; harnessing the abilities of employees and 76 state-of-the-art manufacturing facilities quenching the thirst of every Indian.

Parle Agro was the first to introduce the tetra pack concept. frooti introduced to India in an easy grab and go carton filled with delicious mango juice.

Thiswas the first Tetra Pak drink India had ever seen. you could leave stores and walk the streets with a fresh mango drink in hand.


Parle Agro Foods’ RoC filings suggest that the company’s revenue stood at INRb in FY16 (fruit-based beverages and packaged drinking. The brand used the Appy colour on billboards, bus shelters, metro pillars, etc., to showcase its new avatar Appy goes outdoors in its new, chic look Appy, the apple juice drink by Parle.

Parle agro brand research and consumer
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Parle Agro marks 30 glorious years of Frooti with a refreshed look